If you run/manage an online store/app, you may never know, which landing pages and/or campaigns are driving sales and which are not. You need Google Analytics Ecommerce tracking set up for your website.

It is only by using Google Analytics ecommerce tracking, you can correlate sales data with website usage data like sessions, bounce rate, traffic source/medium, landing pages etc. (more…)

The article you cite contains many truths, and one or two questionable assertions.

First of all, coding academies and bootcamps are rubbish. They promote an unrealistic view of the software industry. They’re highly focussed on promoting their business. Never mind that web development will be one of the very first areas of IT to be largely automated/updated away. (more…)

People who consider it that way does not clearly know about PHP itslef.
PHP is a server-side scripting language designed for web development but also used as a general-purpose programming language. (more…)

With digital marketing and growth hacking, measuring what you are doing is an absolute must. If you are starting with digital marketing or have been running various campaigns for years, it’s vital to know that effective measurement is (more…)